Malcolm CasSelle Introducing the Future of the Gaming Industry

Tokenization of in-game items is the future of the gaming industry. Worldwide Asset eXchange has been spearheading this agenda which will not only give gamers the liberty to own virtual assets, but it will also fractionalize player profits from centralized exchanges, create an avenue for games which were unable to transfer assets and at the same time lower transaction costs. However, tokenization comes with a lot of challenges such as monitoring tokens and ensuring that those on the blockchain are tied to their chains. WAX has put measures to curb this by making token holders responsible for transferring items through the Transfer Agents. Transfer agents are then taken to task by a supervisory committee known such as rating systems, delegated stake consensus algorithm, and Guilds.


Decentralization of governance will allow gamers to own assets from their icons such as a Babe Ruth baseball card, an Aston Martin from a James Bond Movie or even Michael Jordan’s NBA shoes that he wore while winning a championship game. With Guilds providing oversight, Transfer Agents will specialize in the delivery of assets.


About Malcolm CasSelle

Malcolm CasSelle is the Chief Technology Officer and President of New Ventures at tronc, Inc. He graduated from Massachusetts Institute of Technology with a bachelor’s degree in Computer Science and later advanced his studies at Stanford University where he graduated with a master’s degree in Computer Science. Malcolm CasSelle began his career at MediaPass where he served as the Chief Executive Officer. He also worked at Xfire which is a social network for gamers as the CEO. He held top positions at Tencent, a gaming giant in China. He served as the director of Capital Union Investments in Hong Kong. Malcolm is a proud co-founder of Netfoir Company which was the first of its kind to be incorporated into the AOL Greenhouse Program. He was also part of the founding team of Pacific Century Cyberworks. Before New Ventures, Malcolm was the General Manager and Senior Vice President of Digital Media of SeaChange International. Malcolm CasSelle is an icon in the gaming industry. Besides gaming, Malcolm has also invested in other companies like Zynga, Facebook, and Bitcoin.

John Hall Explains Why You Need Online Reputation Management

In a recent Forbes piece, John Hall dissects the results of recent studies highlighting the importance of online reputation management for businesses but especially individuals. Almost all of us have googled our own name at some point, and consumers and employers have that same inclination. In the past, you often had to get to know someone before you had an idea about what they were like. Today, many people will get their first impression of you from Google.

According to Hunt, 75% of employers google potential candidates, and 70% of those have passed on a candidate based on something they found online. In addition, 85% of those surveyed said that they have been prompted to follow through on hiring a candidate based on positive information gleaned online. What’s more, 90% of executive recruiters use Google to check up on candidates.

Checking someone out online is becoming standard practice. In 2008, just 22% of employers checked the social media accounts of potential hires, while 60% of employers surveyed today engage in this practice. This means that people are being hired or not in part based on what they post online.

When it comes to business, 42% of Americans do an online search before making a final decision to hire a service provider, with 45% saying that they have been dissuaded from doing businesses with someone based on something they saw online.

In the face of all of this evidence, what is remarkable is that so few people care about their digital fingerprint. Things change quickly online due to the large volume of media that are shared and posted, so managing your reputation means checking your Google search results often. It is also puzzling that many high-profile individuals give little thought to controlling their first page of results on Google, when this is such a fundamental part of the first impression most people will have you.

In a nutshell, John Hall argues that online reputation management is no longer a passive game. People who want to protect their reputation will need to long, hard look at their reputation strategy and do more.