Until 2014, Ariemo Neto served as the chairman and CEO of JHSF Participacoes SA, a leading Brazilian real estate company. At that time he stepped down from his CEO position. During his years as CEO, he oversaw the development of office buildings, hotels, airports, and retail establishments. This last has proven to be especially lucrative for JHSF. They only entered the sector in the late last decade under the Neto’s visionary guidance. What was then known as only JHSF was originally founded in 1972 by the brothers Fabio and Jose Roberto Auriemo.
In the following years the company became so big that the brothers decided to split it into two companies with each of them leading one of the companies. Fabio became the head of what was now knowns as JHSF Participacoes. He is also the father of Ariemo who would one day lead and revolutionize he company. It was 2009 that Ariemo helmed the formation of a partnership with Hermes, Pucci and Jimmy Choo that led to JHSF entering the retail industry for the first time. After attending Fundação Armando Álvares Penteado University in Sao Paulo, Neto joined the JHSF workforce in 1993.
In 1997 he founded Parkbem, a parking lot management company, thereby creating JHSF services department. In 1998 he began development of JHSF’s first initial shopping area, The Shopping Santa Cruz. The got the ball rolling for the company to officially get involved in the sector the following year. To date the company has developed over 6 million square meters and is estimated to be worth about R$1.20 billion. Neto was succeeded in the role of CEO by the company vice president, Eduardo Camara. Camara’s goal is to continue leading the company upward on the foundation laid by his predessesor.