Technology and politics have a symbiotic relationship. This is a powerful tool, as it allows people to do things in a better way or innovate solutions for existing problems. Technology allows people to achieve things they would otherwise not achieve.
The power in technology can be leveraged for political use. NGP VAN works with American politicians to progress their campaign strategies through technology.
This contributes to an effective campaign because it presents new ways through which politicians can reach the masses. Technology can make the political process more transparent.
In 2010, NGP Software and Voter Activation network merged to form what is NGP VAN. The firm aims to revolutionize the use of technology in campaigns by providing four major platforms.
It rolled out in 2014. NGP’s Innovation platform is a product that allows independent programmers and software developers to write programs on the company’s site. This platform also allows apps, live calls, and text messaging tools to be integrated into the campaign.
MiniVan is a mobile application that allows campaigners to collect data, communicate with supporters, and synchronize the data in real time; thus eliminating the need for manual data entry.
NGP is a software that allows connections, fundraising, and reporting. This is a platform used by almost every campaign under the Democrats banner.
These products and the firm’s philosophy make them the preferred choice of technology providers for Democratic campaigns and organizations.
This is because their platforms integrate fundraising, data collection, compliance, organizing, and social media networking products. The firm’s clientele base comprises all national Democratic committees, labor unions, public action committees, and thousands of Democratic campaigns.
NGP VAN has been lauded as the coolest companies of 2016. Both SmartCEO and the Washington Business Journal recognized the firm as the top 50 fastest growing companies.
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— NGP VAN (@NGPVAN) March 27, 2018