Fabletics Sustaining High Competition in the Fashion Retail Market

The fashion retail market is saturated, or so it seems with the fashion retail companies that are overwhelming the consumers with numerous fashion products. The consumers these days are not only looking at the brands and buying from them at face value but are also looking for value for money. It has given rise to many brands that are catering to the mid-range buyers. One of the fashion categories that have seen some significant movements in the past few years is athleisure. Many brands offer athleisure products and fitness gears, but one name that caters to athleisure wear for women and has become highly popular among the public is Fabletics.

 

Fabletics was started in the year 2013 and has become a household name in the United States since then. The turnover of the company has soared to the over $250 million in just a few years, which is a remarkable feat for a brand that has been facing tremendous competition from the likes of Amazon, which holds more than twenty percent market share. The management of Fabletics is responsible for helping the brand reach new heights of success in a short period. Kate Hudson is also one of the co-owners of Fabletics, and she is involved in every aspect of its operations, starting from sales and marketing to branding and designing part. Kate Hudson is the one who recently roped in Demi Lovato to launch the limited edition collection, which was a massive hit among the company’s patrons.

 

Fabletics has been able to draw attention to it because the quality of the products it supplies is top notch, and the prices are reasonable. People can identify with the brand and can trust its quality, which is one of the biggest reasons why Fabletics has been able to sustain in this highly competitive athleisure niche. As more and more people switch to athleisure clothing in their daily routine, it is a niche that is bound to grow massively in the time to come.

 

Kate Hudson’s popularity has also added to the brand’s reputation. The company’s VIP members have been increasing steadily since its launch. There are many quality parameters that the products have to go through before it reaches the consumers, and it is such focus on quality that has ensured that the company’s name continues to rise high in the fashion retail market. The company has grown to become a name that people trust with eyes closed when purchasing active and accessories.

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