Canadian-born businesswoman Lori Senecal became the CEO of the advertising company CP&B Global in March of 2015, and under her direction, the company gained more worldwide popularity, as well as more clients. Due to her years of experience in business management, and her sharp organizational skills, she was successful at boosting Global’s revenue by 21% during the time she was in a leadership role at the agency.
Although she decided to retire from the world of advertising last year, she’s expressed that she achieved more than she expected to while she was involved with Global. Lori Senecal also said that she feels very confident about the future of the company. CP&B Global, which was founded by Sam Crispin, who later formed a partnership with Chuck Porter and Alex Bogusky, hence the initials CP&B, was founded in 1988, and some of the ad agency’s biggest clients are Burger King, American Airlines and Best Buy.
While Lori Senecal was with the company, she used creative strategies and techniques to attract the attention of potential buyers, and because of this, she managed to retain clients and increase Global’s presence in many parts of the world. She used digital marketing strategies that included placing ads on social media platforms and on Google, and it was this technique that brought her clients more customers and sales. Due to her many years as an effective and innovative leader, she has received lots of recognition, and has been presented with several awards that honor excellence in the business world. One of those awards was the Quantum Leap Award, which she won in 2013. Check out Adweek to see more.
Lori Senecal is a graduate of Montreal’s McGill University, where she majored in Marketing and Finance. Lori was a top executive in a number of other companies before she was called upon to join CP&B Global, one of them being KBS, which she became the CEO of in 2009. She has accomplished quite a bit since she entered the world of marketing, and she has enjoyed a long and rewarding career in the business industry. She’s stated that she is content with the decision she made to retire.