For the few years that Sweetgreen food chain has been in operation, it has managed to create a name for itself when it comes to healthy living.
The enterprise’s restaurants offer fresh salads and other organic foods that come straight from the garden to the customer’s table. According to one of the CEOs, Nathaniel Ru, the company is working to ensure that it feeds healthier portions to as many people as possible.
With over 40 branches in different locations across the United States, Sweetgreen has ensured that it leverages the power of computer technologies and the internet for efficient service delivery.
Nathaniel Ru and his partners believe that technology is an integral part of the provision of services at Sweetgreen. The green retail chain is backed by some of the most distinguished investors such as Daniel Boulud, Steve Case, and Danny Meyer.
The trio has employed some of the most innovative management strategies in their company. They had to re-think the whole aspect of management and in the process; they discovered that they wouldn’t require the main headquarters.
Nathaniel Ru and his partners decided to implement a decentralized system of the directorate. Sweetgreen has also implemented a unique strategy in which they close their management offices at least five times a year to ensure that all members of staff get a chance to work in the hotels.
The faces behind Sweetgreen are entrepreneurs Jonathan Neman, Nathaniel Ru and Nicholas Jammet. The trio met while attending an entrepreneurship class at Georgetown University.
The three entrepreneurs were able to forge lasting friendship because they all had the same business background owing to the fact all were born of immigrant parents who run family enterprises.
The Georgetown area was quite an interesting place, but Nathaniel Ru and his friends always faced the challenge of finding a restaurant that served healthier foods and was fun to hang around. This problem pushed them to come up with Sweetgreen and them setup the first hotel in the Georgetown area.
At first, business was quite challenging given the fact that they were trying to learn the market and break even at the same time. Nathaniel Ru knew that the company was poised for success when they survived the first winter break. During this period, students break for winter holidays leaving businesses with fewer customers.
Nathaniel Ru is evidently one of the most vocal and popular co-CEO of the three. He also serves as the company’s co-chief executive officer. Nathaniel draws a lot of inspiration from his role model Kevin Plank.