Kate Hudson is and Angel to Women

Kate Hudson and her new company Fabletics have taken the fashion e-commerce world by storm. Fabletics is designed as an athleisure brand that is meant to motivate women to exercise, eat right, and become a better version of themselves. The clothes are meant to make them look good and feel strong while they are active in self-improvement. Demi Lovato, renowned pop singer and Disney star, has become one of their main sponsors due to the inspirational effect that this product has on women.

Perhaps the company most shocked at Fabletics uprising is the internet retailer Amazon. Amazon once enjoyed a sizable 20% market share in the e-commerce fashion industry. However, Fabletics has begun chipping away at this giant’s great lead. One of the reasons Fabletics was able to begin stealing market share from the great Amazon is because Kate Hudson employed several of Amazon’s weaknesses into her business strategy.

Kate Hudson exploited Amazon’s inability to leverage the power of the crowd. Amazon, for being such a great website, does not sell any of its own products; thus, it cannot create any loyalty to its brand. Fabletics however, is more than capable of getting women loyal to their product and the amazing benefits that come along with it.

Kate Hudson began getting the power of the crowd behind her when she began hosting local events that put local dealers in the spotlight and allowed women to exercise in Fabletics clothing without committing to purchasing. When she did this, she noticed that 85% of the people ended up purchasing one of her products.

Kate Hudson would ride this wave of customer loyalty and begin opening retail locations in five different states. Many analysts told her not to open up retail locations because retail locations were suffering something known as the curse of the showroom.

Showrooming occurred when somebody came into a physical store with no intentions to purchase a product. Their only intention was to handle the product with their hands and see it with your own eyes before going online to find a better price or sale somewhere else. This led to many retail stores, even Walmart, to consider different strategies as they began to lose profit.

Kate Hudson, however, did not have to worry about showrooming. She did not have to worry about this because she opened Fabletics stores in areas where she already had customer loyalty. She found that 50% of the people coming to her physical store already purchased Fabletics products online. In addition to this, she found out that 85% of sales that come to Fabletics came through repeat customers. This allowed her to gain an edge on Amazon and begin dominating the fashion industry.

Since Fabletics can change your life, you are highly encouraged to jump on the Fabletics.com and take their personal lives lifestyle quiz. This quiz will assess your daily activity levels, preferred exercises, and weight loss goals and then it will assign you clothing that would help you achieve all these things.

Malcolm CasSelle Introducing the Future of the Gaming Industry

Tokenization of in-game items is the future of the gaming industry. Worldwide Asset eXchange has been spearheading this agenda which will not only give gamers the liberty to own virtual assets, but it will also fractionalize player profits from centralized exchanges, create an avenue for games which were unable to transfer assets and at the same time lower transaction costs. However, tokenization comes with a lot of challenges such as monitoring tokens and ensuring that those on the blockchain are tied to their chains. WAX has put measures to curb this by making token holders responsible for transferring items through the Transfer Agents. Transfer agents are then taken to task by a supervisory committee known such as rating systems, delegated stake consensus algorithm, and Guilds.

 

Decentralization of governance will allow gamers to own assets from their icons such as a Babe Ruth baseball card, an Aston Martin from a James Bond Movie or even Michael Jordan’s NBA shoes that he wore while winning a championship game. With Guilds providing oversight, Transfer Agents will specialize in the delivery of assets.

 

About Malcolm CasSelle

Malcolm CasSelle is the Chief Technology Officer and President of New Ventures at tronc, Inc. He graduated from Massachusetts Institute of Technology with a bachelor’s degree in Computer Science and later advanced his studies at Stanford University where he graduated with a master’s degree in Computer Science. Malcolm CasSelle began his career at MediaPass where he served as the Chief Executive Officer. He also worked at Xfire which is a social network for gamers as the CEO. He held top positions at Tencent, a gaming giant in China. He served as the director of Capital Union Investments in Hong Kong. Malcolm is a proud co-founder of Netfoir Company which was the first of its kind to be incorporated into the AOL Greenhouse Program. He was also part of the founding team of Pacific Century Cyberworks. Before New Ventures, Malcolm was the General Manager and Senior Vice President of Digital Media of SeaChange International. Malcolm CasSelle is an icon in the gaming industry. Besides gaming, Malcolm has also invested in other companies like Zynga, Facebook, and Bitcoin.

Nathaniel Ru And His Partners Have Pioneered A Model Green Restaurant Called Sweetgreen

For the few years that Sweetgreen food chain has been in operation, it has managed to create a name for itself when it comes to healthy living.

The enterprise’s restaurants offer fresh salads and other organic foods that come straight from the garden to the customer’s table. According to one of the CEOs, Nathaniel Ru, the company is working to ensure that it feeds healthier portions to as many people as possible.

With over 40 branches in different locations across the United States, Sweetgreen has ensured that it leverages the power of computer technologies and the internet for efficient service delivery.

Nathaniel Ru and his partners believe that technology is an integral part of the provision of services at Sweetgreen. The green retail chain is backed by some of the most distinguished investors such as Daniel Boulud, Steve Case, and Danny Meyer.

The trio has employed some of the most innovative management strategies in their company. They had to re-think the whole aspect of management and in the process; they discovered that they wouldn’t require the main headquarters.

Nathaniel Ru and his partners decided to implement a decentralized system of the directorate. Sweetgreen has also implemented a unique strategy in which they close their management offices at least five times a year to ensure that all members of staff get a chance to work in the hotels.

The faces behind Sweetgreen are entrepreneurs Jonathan Neman, Nathaniel Ru and Nicholas Jammet. The trio met while attending an entrepreneurship class at Georgetown University.

The three entrepreneurs were able to forge lasting friendship because they all had the same business background owing to the fact all were born of immigrant parents who run family enterprises.

The Georgetown area was quite an interesting place, but Nathaniel Ru and his friends always faced the challenge of finding a restaurant that served healthier foods and was fun to hang around. This problem pushed them to come up with Sweetgreen and them setup the first hotel in the Georgetown area.

At first, business was quite challenging given the fact that they were trying to learn the market and break even at the same time. Nathaniel Ru knew that the company was poised for success when they survived the first winter break. During this period, students break for winter holidays leaving businesses with fewer customers.

Nathaniel Ru is evidently one of the most vocal and popular co-CEO of the three. He also serves as the company’s co-chief executive officer. Nathaniel draws a lot of inspiration from his role model Kevin Plank.