Lori Senecal: Planning for Retirement

When most people think of retirement planning, they think of what to do after they’ve retired. While that should be the focus of many, for some, planning is required for before they retire. Lori Senecal, Global CEO of CP+B, plans on retiring later this year.

For someone in her position, simply leaving would cause potentially irreparable damage to the company. She’s been a part of the company since 2015. She’s made so many beneficial changes to the company’s structure; they even created the Global CEO position just for her. Filling her shoes is a nearly impossible task, which is why it requires such immense planning.

According to Fast company, to understand the difficulty of replacing Lori Senecal, her history with CP+B is spectacular. She’s always introduced new technology to every company she’s worked for. It’s why those companies grew so quickly and kept the changes she made to them. Check out Adweek to know more.

When she joined CP+B, she immediately began changing things for the better. It’s not that CP+B wasn’t successful; they were. She wanted the company to succeed on a more global scale. That’s her specialty: company growth. Even more impressive, she snagged the American Airlines account away from TM Advertising; something no other company’s done in 25 years.

According to Chuck Porter, founder and Chairman of CP+B, he’s working closely with Senecal to find the next-generation leadership team. Senecal created an environment that encourages success and inspires everyone to try their hardest. It won’t be easy to find even a group of people who has her corporate savvy. For more details visit Crunchbase.

Lori Senecal announced her plans to retire earlier this year. It’s giving her and Porter the chance to prepare the company for a shift in power. It’s becoming more about creating an environment that can easily transition into a future with Senecal leading the company.

So far, Danielle Aldrich’s name continues to appear. She helped Senecal land the American Airlines account. She’s also been named President of CP+B West, which includes two of the company’s offices.

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