Like Doe Deere, Turn Your Passion Into A Business

Starting a business takes dedication to your passion. The rewards will come when there is a dedication to learn and grow around your passion over time. Often, we can devote countless hours to our passions, so we should expect to work many days without pay when it comes to creating a business around that passion. There are many aspects to think about before starting a business, such as marketing trends to see if there are potential customers with the same passion as you, and if your product will have customers keep coming back for more.


Additionally, preparing a business plan will also require creating appeal for your product so you can get financial assistance from banks. Consider how much financial assistance will be needed in the initial startup of the business. Prepare yourself by looking at other business models, and look for inspiration from other entrepreneurs that started small. Marketing is about making people think they want your product even if they didn’t know they needed or wanted the product. Also, marketing is about branding a style that people want to be associated with. One example of someone who began forming a business around her brand is Doe Deere of Lime Crime, a vegan-friendly cosmetic line. Doe Deere created a brand that was marketable to other young women that were mesmerized by a similar unique color and style.


Furthermore, Doe Deere is inspirational to all those who are starting a business around their passion. Doe Deere launched Lime Crime in 2008 as a makeup line, but began her business in 2004 selling handmade clothes on eBay. The idea was to sell online at a time when people were beginning to buy items online. The name Lime Crime came from Deere’s favorite color bright green, and the idea that it’s almost a “crime” to have brightly colored hair, makeup, and clothes like Deere’s signature look. Likewise, Doe Deere is inspirational to those young women who have made art in their bedroom, imagining a fantastical world where people can embrace their uniqueness every day with a new style and flare of color. Doe Deere is one of the many examples of entrepreneurs who have started small, and worked for years building a brand around her passion that has its own uniqueness.


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