In 2010, Don Ressler co-founded JustFab an online retailer, with Adam Goldenberg. Later the name was changed to Techstyle Fashion group according to apparelnews.net. Techstyle focuses on online sales of personalized style. Today, JustFab is a sub-branch of Techstyle, as are Fabletics, Fabkids, and ShoeDazzle.
Funding History of JustFab
Two years after its startup, JustFab received a funding of $33 million from Matrix Partners in 2012. In the same year, it received donations totaling to $76million from Rho Ventures, Intelligent Beauty, Bloomberg, and Technology Crossover Ventures on BusinessInsider.com. Moreover, the company achieved its target of 6 million members. Consequently, it managed to begin extending its services to Europe. With time the company has attracted public-market financiers, hedge funds, and mutual funds. It recently received a $1billon valuations backing. This assessment proved that it had attracted public investors to help it develop into a competitive IPO.
Role of Don Ressler in the Success of JustFab
JustFab has a talented design team, a factor which has immensely contributed to its success in the fashion market and expansion. Don Ressler played a key role in securing this success. First, knowing that parents were their key customers, Don Ressler purchased Fabkids in January 2013, a fashion subscription service for children. After that, he closed the acquisition of Fab Shoes and the rival ShoeDazzle.
Don Ressler’s hard work has earned him recognition as a successful entrepreneur who focuses on settling for win-win deals. Recently, together with Kate Hudson, Don Ressler started Fabletics. Fabletics designs personally curated active-wear. In 2016, its customer satisfaction ranked best among competitors.
Techstyle launched the “#FabfoAll” slogan for its “All Size” campaign to continue the success. The effort had the aim of positioning Justfab and Fabletics as all-inclusive brands at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. Don Ressler mentioned that through this campaign, the company focuses on offering trendy outfits to women in the sizes that they prefer. He explained that Fabletics values promoting confidence and a healthy lifestyle in women of all ages and body types.