If you have not tried EOS lip balm, the new product that comes in little orbs, then you are missing out on a fun new beauty product that is taking the cosmetics world by storm. In fact, this revolutionary product is so popular that the company actually sells over one million units per week. Why haven’t you tried this new lip balm yet?
EOS or Evolution of Smooth, is a $250 million company and holds the title of being the second best-selling lip balm in the entire country. You can find these cute pots of lip balm in retail stores such as Target, Walgreens, Walmart or Amazon.
This Skin Care Company gained fame in several ways. First, the company marketed to millennials or women aged 25-35 who were looking for a lip balm that was fun to apply yet still effective. The product reached the masses when it was reviewed by beauty editors in popular magazines such as Cosmo and Allure. In addition, beauty bloggers raved about the product on YouTube, Facebook and Instagram, which reached a new customer base. http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556
EOS focused on building lasting partnerships with reputable companies to further advertise their innovative products. For example, the company partnered with popular brands such as Disney and Keds while building a presence on social media. https://www.facebook.com/eos/
EOS received even more attention when fans realized that even celebrities were using the new pots of lip balm. Miley Cyrus, Kim Kardashian and Christina Aguilera were all spotted with EOS in their make-up bags, which created a high demand for the products.
Perhaps you have heard the tagline from this company. It is “The lip balm that makes you smile.” There is more information about the company at https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick. With no plans to stop, EOS is focused on continuing to build its brand while developing new products.